Why We Have A Business Coach

March 15th, 2013

idc logo wURL copy (2)ID&C Ltd Case Study – Business Coaching

As a 20 year old business we had done well, very well; good growth, good profit, innovative products that customers wanted to buy, a successful business. So why did we engage business coach?

Well, we didn’t know that we really needed business coaching until we met Shirley Mansfield but we are really pleased that we have Shirley as part of our business team and our expert business coach.

In the two years since we have been working with Shirley we have

  • Grown by +30%, +25% in the last two years, and this year is tracking to plan
  • Employed seven new staff
  • Established a great management team
  • Ensured that we have clear sight of how our business is performing. We can now use information we didn’t have before Shirley arrived to:
    • Make much better decisions
    • Profile and forecast what impact any possible changes in our business might have
    • Address any poor performance
  • Expanded our operation into the US, Australia and Europe
  • Become an industry recognised trailblazer for RFID solutions to festivals
  • Supplied 18 out of the 20 major UK festivals last year
  • Moved smoothly from first to second generation

From our very first session Shirley has really focused us on the business and what we wanted to achieve. We didn’t want to retire yet so we have a plan to drive continuous future growth and everybody at ID&C knows what we do how we do it and why we do it.

We really value our sessions. Shirley is challenging but supportive, a taskmaster but also a great trainer too. She doesn’t tell us what to do, but she helps us discover exactly what we need to do.

It’s really beneficial to us to be able to bounce ideas around and have a really good knowledgeable sounding board. This helps us to discover all of our options and then to work through each one so that we make the very best decisions every time.

Shirley brings her wealth of experience and business expertise to the table every time she is with us and equally valuable is her ‘black book’ of great contacts.

Without Shirley we would have grown, but not in such a controlled and sustainable manner, and certainly not with as much speed. If you don’t have an expert business coach to work with then we can highly recommend that you get one and quickly, if you really want to grow your business.

Steve Daly & Matt Wilkey; Directors at ID&C Ltd – Making Wristbands do More www.idcband.co.uk


Shirley Mansfield is a highly experienced business coach & mentor. With over 25 years’ experience, she founded CoachSME in 2011 to work with business owners to maximise growth, and she is still trying to reduce the 18 handicap! Keep up to date by following me on Twitter.