My Brand Manifesto

aboutWhat is a brand manifesto?

A brand manifesto is much better than the 3 separate statements we’ve been encouraged to develop; Mission, Vision and Values. MVV are hard to communicate and sadly, rarely understood.

My brand (or corporate) manifesto gives me the opportunity to share one clear statement of intent with you. Yes, it’s longer but it covers my guiding principles and the goals for my work. So, here goes….

CoachSME Brand Manifesto

  • I’ll help business owners, who want to be helped; to make more money, by solving problems rather than ignoring them.
  • My primary offering is to help you become a Grown-Up Business and to Fix The Problem.
  • I’ll share information that I consider is ‘value-adding’. My focus is on quality not quantity as well as the ‘less is more’ principle. Inappropriate or value-less communications wastes my time, and yours.
  • I am a Thought Leader and Master Problem Solver who helps businesses find solutions through my
    • Books, including The Grown-Up Business
    • Training programs; seminars, presentations & workshops
    • Coaching, mentoring, and facilitation.
  • I value what I do, so I work with people who are prepared to pay for my expertise.
  • I’m focused on doing the very best for my paying clients; they deserve it. Requests for coffee, free advice or to ‘pick my brains’ may be graciously declined.
  • I employ expert staff, out-sourcers and work solely with partners who “get” me and who add value to both me and my clients.
  • I will recommend really great people; no second best.
  • I continue to strive to be the highest quality business problem solver in Kent and do whatever it takes to ensure that the quality of service is unmatched anywhere.
  • I’m a coach, author, speaker, facilitator, mentor and trainer. I get paid from my expertise not my time.
  • I help those that help themselves. I don’t waste my time pushing against a closed door and I don’t chase those running faster than me.
  • I concentrate on my personal development to be the best I can be.
  • I strive for perfection but can accept that good is good enough.
  • Not everyone understands or ‘gets’ what I do, and that’s fine.
  • I work with people and businesses that I want to work with. I add value; if I can’t I’ll find someone who can.
  • Mediocre isn’t good enough.

Above all as a coach I will give you a return on your expectation and your investment.

What does your manifesto say about your business? Can I help you to become a Grown-Up Business? Call me on 07885 197 364 .