First things first what is a Grown-Up business?
It's a business that makes more money than its competitors. It consistently delivers a consistent customer experience so customers buy more and then they tell everyone else to buy from you too. Sales increase, marketing costs reduce.
A Grown-Up business is more profitable because it is effective and efficient. Just as importantly, everyone is engaged with the brand.
Grown-up businesses reap far greater rewards than their peers; be that money, time, opportunities, choice, recognition and an opportunity to pay back.
So what are the seven signs? Most have been mentioned already. They are:
They have systems, processes and procedures that are very effective at delivering your product and customer experience, it’s slick, seamless, on time, and exactly what is expected.
Being efficient simply means reducing the amount of wasted inputs.
This is about doing the same thing in the same way to the same standard over and over again. One of my favourite phrases is "being consistently consistent".
You can only be Grown-Up if you are consistently consistent; all world-class or Grown-Up companies are always consistently consistent.
That doesn’t mean arrogance. You must earn your customers’ confidence, as well as making confident decisions because you are confident about your knowledge. As Joe Paterno says, "When a team outgrows individual performance and learns team confidence, excellence becomes a reality”.
When employees, customers and suppliers are engaged with your business, the brand and vision; then magic happens.
Building a Grown-Up business is like growing a garden full of beautiful flowers; the rewards aren't instant, but when they come later, they are definitely greater.
After all, without profit what is the point?
My new e-book, The 7 Signs You Are a Grown-Up Business is available for you to download now and at the same time you'll join the Grown-Up business community too.
If you aspire to be a Grown-Up business and reap the rewards then you can. If you are stuck then why not drop me a line to see if I can help.
2. Follow me on Twitter / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email.
3. Grab a copy of my book The Grown-Up Business (paperback and kindle). Get the tools and inspiration you need to go to the next level of wealth.
4. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community and just email me with Let’s Get Started’ in the subject line.