It’s dull and dreary outside today but I was reflecting on my recent trip to Bermuda with lots of affection. Why? It was just so consistent:
Consistency was definitely a theme and this got me thinking about how inconsistent we are in our businesses, especially how inconsistent our delivery of customer experience is to our clients. Not always, but our delivery, our product quality, availability, our service and of course our moods, can be so inconsistent. But most of all businesses suffer from such inconsistent messages about their business.
Companies that get that consistency right are the companies that we admire, remember and probably re-purchase from.
Here are 7 areas where consistency is vital in projecting the right (and consistent) image of your business.
I can’t wait return to Bermuda – if only for some sunshine – but each time my mind wanders to Bermuda I’ll be reminded just how important consistency is.
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