Are you ready for Black Friday & Cyber Monday?
It’s certainly been a super tough year so far and with lockdown 2, the end to the year may not be much better.
So, you might be tempted to jump onto Black Friday to try to recoup some of your lost sales?
Ready to jump In?
Yes, you could jump in, choose a few products, offer 50% discount, and keep everything crossed…. but in our experience a knee jerk reaction like that is fraught with danger.
Jumping in isn’t the right strategy if you want to make any money, or not lose any!
Misplaced or ill-conceived Black Friday campaigns have claimed many, many victims. Businesses who dived in without planning, without understanding the implications or without a clear goal suffered the most.
They ended up wondering where it all went wrong…
We know business owners might be scared to participate and so they ignore all the hype. Certainly that's the best strategy if you’re scared to get involved.
But what if you want to join in, but need some help to get organised… to do the planning?
Our new guide can help....
How to Make Black Friday a Financial Success.
In one word: planning!
Yes it requires planning just as you would your summer holiday or a house move, because the devil is in the detail.
But where do you start?
You need a clear objective. Always the best place to start and then plan out from there. I can hear you saying, that’s fine but how…….
Well, we’ve put together a 17-page guide to take you step by step through the 12 point planning process. That way you’ll make sure your Black Friday campaign is a financial success.
You can get hold of a guide right now. 12 Things To Do To Make Sure Black Friday & Cyber Monday Are a Financial Success
Good luck with your Black Friday & Cyber Monday campaign. We know you can make it a great success instead of a financial failure.
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