Let’s talk 07885 197 364
Book a 30 Minute
Introduction Meeting
Book a 30 Minute
Introduction Meeting
Book a 30 Minute
Introduction Meeting

Working On It, Not In It

Last updated August 27, 2013
Getting your Trinity Audio player ready...

Everyone knows this phrase – on it not in it, just as we all know we should ‘focus on the important’ bits first. We also know we must have a goal; a destination or we could end up back where we started. A plan; otherwise we will just go round and round in circles.

So why don’t we? Sometimes we just love working in our business just that bit too much, or is it that we don’t know where to start?

If you need something to focus on then remember your £100K salary? You are the director for a reason – you are paid to direct not do. And in exchange for your £100K you need to be giving the business back 10 times that figure - £1m worth of value.

How do you do that?

1. Delegate, automate and terminate those things that you can get done cheaper, easier, better or quicker. The £30ph bookkeeper will do in 2 hours what it takes you all day to do – so that’s freed up your Saturday or Sunday!

Related post: Delegate, Automate & Terminate 

2. Think. Thinking time is crucial – what is your goal, the plan, the options, the vision, what is the business about? Where are you losing or making money, are you doing the right things; in fact what are the right things?

3. Link with others. Feed off their success, their values, work ethic, and infectiousness – avoid the people that drain the life out of you.

4. Keep learning. Be a business and a life student, see what others do and what you can learn from them, what can you improve or adapt for your business. Industries outside of your sector are great learning opportunities too.

5. Focus on achieving rather than doing – we can all be busy doing nothing! One thing I like is to complete 3 tasks before 10. And I write them down the night before so I can be at full throttle within minutes of starting work.

Related post: Just do it

6. Try the 18 minute rule – there are 26 of them in a working day – that’s 26 tasks. I can now write a blog in 18 minutes. It was half a day but now its 18 minutes and £10 to my VA to post it, SEO and tweet it. 222 minutes saved and 12 more 18 minute chunks to work on the business. My husband jokes that the 18 minute alarm gets more attention than he does!

You probably can’t stop working ‘in the business’ straight away. So, decide what you need in place to be able to do just that and systematically solve each issue – soon you will only working ‘on the business’.

Your only challenge is to find the time – a few percentage points of your ‘un-productive’ time could help you now.

Shirley Mansfield
Master Business Problem Solver

When you’re ready here are three ways I can help you build your business:

1. Follow me on X / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email. Connect with me, The Business Planning Coach on Facebook and Instagram.

2. Grab a copy of my book The Grown-Up Business (paperback and Kindle). Get the tools and inspiration you need to go to the next level of wealth.

3. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community, email me with Let’s Get Started in the subject line or book a 30 Discovery Meeting using Calendly


“If you run a business, then buy this book. Not tomorrow, today!”
~ Sam Carpenter Work The System

© 2024 CoachSME and Shirley Mansfield

Website design by Pegu Design
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram