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7 Reasons Your Prospects Buy From Your Competitors

Last updated April 6, 2020

For 99% of businesses, selling is a really tough gig. For the super successful 1% it’s a breeze.

Of course, without sales you don’t have a business; there’s no finance department, no operations team, no profit, no money and so no business.

As a business owner, it is crucial that you get sales into the business. In fact, you’re the number one salesperson; in many cases the only salesperson! Usually sales for a non-salesperson is a complete nightmare. You’re out of your comfort zone, it's not your best skill set, but suddenly it's your responsibility.

Cold sales, telephone cold calling, prospecting, networking is probably at the bottom of your ‘to do’ list or rather your ‘I like to do list’. I'm sure that you could find 20 different things to do rather than selling. Unfortunately sales and selling is not as easy as opening the shop and hoping somebody walks in. The ‘hope strategy’ doesn’t work.

What if I could give you a different world?  A world where people were, in the words of Daniel Priestly…. ‘lining up to do business with you’. A world where you spend more time as an order taker than cold selling. If I can give you this, I'm sure that you'd pay me a lot of money……

Well, this blog is the start of your journey to developing that world and a business where people want to buy from you,  they search you out and they have pretty much made the decision to purchase from you before they've even reached your door.

Research from They Ask You Answer shows that 70% of prospects have made their purchasing decision on their initial research before they visit you.

Every business is competing for prospects but are you winning enough? Every business owner knows that they are in competition with

  • similar businesses; your direct competitors, and
  • other businesses selling something different for the same money the customer would have spent with you. For example, if you own a restaurant you are in competition with cinemas, takeaway dinners and the holiday savings account.

Alongside this prospects buying habits have, and are continuing, to change. so the question is.....

How many of your prospects end up buying from your competitors?

If the answer is above zero then that’s too many. If you'd like a copy of my new e-book 7 Reasons Why Prospects Buy from Your Competitors then drop me an email [email protected]  with 'Yes Please' in the subject line and you'll be the first to get it when its published.

shirley-mansfield-CoachSME
Shirley Mansfield
Master Business Problem Solver

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