Quick Guides to Marketing

Are You Baffled by Marketing

Does it seem as though you’re paying out for marketing but seeing little return for the money or effort? Do you know if you’re spending money on the right things?

The number of marketing options has trebled in the past 5 years, so choosing the right options is important.

We believe that marketing is a crucial skill for every business owner to learn and understand. It’s not just about campaigns, events and advertising. Marketing goes to the very heart of the business. Marketing is as important as the finances of your business. Alongside finance, marketing is the only other discipline that permeates the entire organisation.

Everyone, and I mean everyone in the company touches marketing in some form or another. Every time they have contact with a client or prospect they are ‘marketing’ the business.

Marketing is about understanding the DNA of an organisation and interpreting that for prospects and clients to understand what you offer and why.

How do you supplement your marketing knowledge when you’ve no spare time? We might just have the answer!

We have found 12 sketchnotes for you to help you get to grips with marketing. If you’ve not come across sketchnotes before they are one page visual notes that help you understand the main points quickly. Sketchnotes are generally a mixture of images and very few words, making learning quick and easy.

12 Sketchnotes

There’s 1 sketchnote on each of the following topics:

• Choosing a Niche
• Issues
• Content
• Branding
• Design
• Website
• Email
• Follow Up
• Blog
• Events
• Campaigns, and
• Social Media

These 12 sketchnotes were prepared by The Profitable Firm. Although they have been written with accountants in mind, they are equally valid for any business.

If you’d like to learn more about 'sketchnoting' then we recommend ‘The Sketchnote Handbook’ by Mike Rohde.

It’s a super quick way to enhance your understanding of marketing and improve your skills.

Why not take 15 minutes a day to study one of the sketchnotes, and then make your own sketchnote for your company. You’ll be pleased you did!