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What is the Value of Free?

Last updated November 3, 2015
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32552308_sMy question is, does telling someone that something is free but it’s really worth £x make them buy or download it? I’ve seen a particular advert several times now and it still amazes me that in a world of intelligent people we have to be told that free means £47. The advert says ‘free e-book worth £47’.

My book, The Grown-Up Business retails at £15 although Amazon and others discount it to around £12.99. It is also available on Kindle today at £6.49. It has around 76,000 words, over 45 case studies and more than 200 how to, tips and checklists and is a proper grown-up book!

Now I don’t want to be precious about the blood, sweat and tears that went in to producing it, but when I see ‘free e-book (value £47)’ in magazines and on-line, I do wonder what planet the e-book author thinks I’m on?

If it was worth £47 then why not sell it for £47? Perhaps it should be £10 or £12 or £6.99 just like any other book?

Why £47? Do they think that will make me download it in exchange for my email? It doesn’t move me into action, it moves me not to act. Except that I do chuckle thinking that they believe by adding the ‘value £xx’ actually makes a difference.

I know this is a marketing gimmick - I have several free downloadable e-books available here, but they are free. I use them as a marketing tool – FOC and will deliver different levels of value to each reader – sometimes that is zero; other times it’s a bit but occasionally a huge amount – it depends who they are and what they are looking for.

Value, I know, is in the eye of the beholder. So I for one, will let my book, or my e-books do the talking and allow my readers to decide what it is worth to them.

Related Articles: Using Pay what You Want and Discounting Tactics.

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Shirley Mansfield
Master Business Problem Solver

When you’re ready here are four ways I can help you build your business:

1. Follow me on Twitter / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email. Connect with me, The Business Planning Coach on Facebook and Instagram

I host the Small Business Clinic on Clubhouse every Tuesday & Thursday at 8am. Drop in and ask me & my panel of experts a question.

2. Grab a copy of my book The Grown-Up Business (paperback and Kindle). Get the tools and inspiration you need to go to the next level of wealth.

3. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community, email me with Let’s Get Started in the subject line or book a 30 Discovery Meeting using Calendly

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“If you run a business, then buy this book. Not tomorrow, today!”
~ Sam Carpenter Work The System


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