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When High Growth is the Wrong Strategy

Last updated September 18, 2018

You have permission to ignore a high growth strategy.

In the month when Apple was valued, albeit briefly, as a trillion-dollar company, why is it that a growth strategy is still universally popular?

Business owners seem to be fixated on growth to the exclusion of any other option. A conversation I had recently is a good example. A business owner told me that her business goal was 100% growth in the next 5 years. Sounds a great target, but why? “Why that goal” I asked, her answer was "why not. Isn't everyone going for high growth?".

The saying “Turnover is vanity and profit is sanity” certainly applies above. The solo measure of success was achieving a 100% uplift. I’m sure they’re really concerned about profit, survival, costs, overheads, recruiting the right employees & new clients, keeping existing ones, cash flow and a host of other things, but….. their focus is only on turnover – I guess they hope the profit will follow.

As a nation we’re not comfortable saying we’re keeping our business small. Everyone expects us to have a BHAG (Big Hairy Audacious Goal). So, we pick a number and hope for the best. We grow a bit, nothing meteoric and hope that it’s enough.

Conversely, a very good business model is the staying small model. That doesn’t mean no growth, it means steady controlled organic growth. And for that reason, I give you permission to stay small, remain profitable, take home enough money and enjoy life and some more free time!

A smaller business has lots of advantages

  • One site; a single office. Multi location management just adds time, effort, money and stress and reduces your ability to maintain consistency
  • Greater flexibility, ability to react to opportunities and embrace change
  • Profitability becomes the primary goal; personal service is easier to deliver, and marketing costs are generally lower
  • Because you’re delivering outstanding client service with as much value as possible, there’s a closer relationship with clients, so referrals and recommendations flow.

Every business must have a profit goal because without profit, what’s the point?

For all small business owners out there, please remember that you only have one life. Make it what you want, rather than what others expect you to do. Take control and be proud of your business, whatever its size. Once you do that you’ll feel a huge weight lifted, life gets better and strangely enough the business is better too.

Shirley Mansfield
Master Business Problem Solver

When you’re ready here are four ways I can help you build your business:

1. Follow me on Twitter / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email. Connect with me, The Business Planning Coach on Facebook and Instagram

I host the Small Business Clinic on Clubhouse every Tuesday & Thursday at 8am. Drop in and ask me & my panel of experts a question.

2. Grab a copy of my book The Grown-Up Business (paperback and Kindle). Get the tools and inspiration you need to go to the next level of wealth.

3. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community, email me with Let’s Get Started in the subject line or book a 30 Discovery Meeting using Calendly


“If you run a business, then buy this book. Not tomorrow, today!”
~ Sam Carpenter Work The System

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