Why Businesses Should Be Obsessed With Innovation

July 1st, 2019

Is Your Business Obsessed With Innovation?Light bulbs for innovation

Successful businesses are obsessed with innovation – it’s in their DNA.

It’s second nature to continually look for something new that helps them grow even more. New ideas to grow market share, turnover, customers, sales but most importantly to grow profit.

Those who constantly innovate are always trying to find a ‘silver bullet; the innovation that will change the world. Even though they know its unlikely, they’re not deterred; they keep on innovating, because you never know……

Usually their innovation drives incremental change; turning ideas into workable solutions that help growth. Even when ideas don’t even get out of the starting blocks, it doesn’t mean they were wrong they just didn’t arrive ‘fully formed’; they needed shaping and this is where many businesses need extra help.

Whilst radical innovation is rare, incremental innovation is available to everyone.

There’s help available to maximise opportunities from innovation. Whether its helping businesses understand innovation or how to develop an innovation culture or finding methods to uncover innovation, help is available. Here, our real skill is helping people turn good ideas into great realities. It could be launching new products, changing processes & systems to improve user experience, efficiencies & cost savings, introducing a new service or accessing new markets at home or abroad.

Innovation is all about doing something different and making money BUT doing the right something is the crucial point.

Innovation happens when everyone can be creative; coming up with solutions to the problems that they face daily. Innovation isn’t just about products; any one can have a good idea about anything – any idea could be a good idea so make sure you collect ideas from everywhere.

Businesses that continually innovate don’t just take one idea and flog it to death. They are always thinking about the next innovative step, taking inspiration for everywhere; what are other industries doing that you could adopt in your sector. They shape old ideas, they combine bits of ideas until they come up with great solutions.

As Andrew Warren, vice president of Cap Gemini Ernst & Young said “Good businesses obsess about innovation constantly. Great businesses obsess about it constantly and do something about it.”

Is it time to review how innovation does or doesn’t work in your business? Perhaps we can help you bring that innovative idea to market?


Shirley Mansfield is a highly experienced business coach and Master Problem Solver. With over 25 years’ experience, she founded CoachSME in 2011 to work with business owners to maximise growth, and she is still trying to reduce the 14 handicap! Keep up to date by following me on Twitter @coachsme