The Why and How to Set Worthwhile Business Objectives.
Before the 'how' let's ask why we should set business objectives, goals or targets. It doesn't matter what you call them. The important bit is to set them.....:

Customers always dictate the success or failure of any business and yours will be no different.

But why is it that we rarely ask our customers what they think of us and that is why Customer surveys are so crucial to business success?

Do you have an asset register? If yes do you know what your assets are worth and have you included everything? Time to check?

All businesses have suppliers but have you thought what the implications are for your business if your supplier lets you down or worse still goes out of business?