All companies have a database of existing clients; but too many companies just ignore it. They’re ignoring potential to increase sales to these customers and to make profits as a result!
Consider this scenario…. a sales person making contact with an existing customer…..
“I was the company that sold you ‘X’ 2 years ago. I haven’t kept in touch, I’ve been busy, but you are a valued customer (ha ha) and I need to sell you something now and so I thought you could sign here. Okay with you?”
Sadly, a familiar tale. I’d say no. You didn’t keep in touch, so I’ve found another supplier who doesn’t ignore me. You value me now when you need to make a sale.
You’ve worked hard to secure the first sale from a new customer; so, follow it up. Check they’re happy with the purchase, do they have any questions, concerns or comments? Keep in touch; remind them why it was a great idea to buy your product. Decide on the best contact method and regularity with each customer.
Here are some golden ‘R’ rules to remind you…
If you want customers to remember you; you must put in the effort. The result: lots more recommendations, referrals and repeat sales, along with higher profits for your business.
What is your favorite tactic to make sure that clients ‘Remember You’?
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