Let’s talk 07885 197 364
CoachSME-logo-shirley-mansfield
Book a 30 Minute
Introduction Meeting
Book a 30 Minute
Introduction Meeting
Book a 30 Minute
Introduction Meeting

Don’t Mess Up a New Customer Enquiry

Last updated March 4, 2014
Getting your Trinity Audio player ready...

Getting leads, sales and customer enquiries for your business is one of the top challenges for any company. In my experience, getting new customers  is one aspect that most companies need help with.

Lots of many business owners, and sales departments, believe that 'sales will just happen'. Even Apple isn't that naïve. The ones who believe that sales just happen will soon be consigned to the history books; gone for ever.

Many businesses just rely on their technical expertise to make sales and when they are presented with a potential client who is ready to purchase they throw away the opportunity to make a great first impression only to leave the potential customer with the opposite impression.

Let me share a real example and I'm sure you'll see what I mean....

I spotted this question posted on a LinkedIn forum, in fact it was the answer to this question that caught my eye.

The question was 'Does anyone know of a good accountant who can handle the conversion from Sage to Xero?' Hooray! This is a business that is certainly ready to buy and they have a specific problem that they want solving, you just need to solve it for them.

This was the response that caught my eye…

'We are a chartered accountancy group based in Kent. You can register on our website at www… You will find all the services we offer there'. Oh Dear...

Now contrast that answer with another response that jumped out at me.

'Hi John. Sage to Xero is my specialism. Happy to chat through the process and get you going. Give me a call on 07….. Rachel' What a fantastic response; I can see you reaching for the phone already. Suffice to say that Rachel's response was perfect, she is the leader in the race to solve that client problems and secure the business.

First impressions count, always. If I was the person who wrote the poor response, I bet I'm regretting it now, their brand is damaged whereas Rachel has enhanced hers. Rachel certainly blows the theory that accountants are completely lost when it comes to sales and marketing, out of the water.

How do you respond to new enquiries, does the prospect feel loved, or not by your reaction to their approach? Are you driving potential customers away? Why not spend some time reviewing how you treat new enquiries and make a positive impression?

shirley-mansfield-CoachSME
Shirley Mansfield
Master Business Problem Solver

When you’re ready here are four ways I can help you build your business:

1. Follow me on Twitter / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email. Connect with me, The Business Planning Coach on Facebook and Instagram

I host the Small Business Clinic on Clubhouse every Tuesday & Thursday at 8am. Drop in and ask me & my panel of experts a question.

2. Grab a copy of my book The Grown-Up Business (paperback and Kindle). Get the tools and inspiration you need to go to the next level of wealth.

3. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community, email me with Let’s Get Started in the subject line or book a 30 Discovery Meeting using Calendly

READ THE BOOK

“If you run a business, then buy this book. Not tomorrow, today!”
~ Sam Carpenter Work The System


Website design by Pegu Design
book
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram