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It's Not What You Know…..

Last updated April 10, 2012

Its who you know!

If I had a pound each time I have heard this little gem I would be a millionaire. But it is just so true in any business growth scenario. I'm constantly asked if I know a good accountant, lawyer, web designer etc.

Fortunately I do, and so I can save people time and effort, and minimise the risk of finding a 'not so good' accountant, lawyer, and web designer. I know a lot of really good people and I'm always happy to share my network contacts when coaching businesses on the basis that I'm helping two people at once!

Many business owners are so focused on running the business that their networks have become neglected. Seemingly the "extra" effort to re-engage with their networks can be too much trouble. Linked-In and Google + are great resources helping you to "know' or get to know the right people that can help you.

In a couple of recent business coaching sessions, I suggested to 2 of my clients, who are having trouble finding the right contacts that mapping out their own personal network may provide the answer. All you need is a pen, paper and a glass of something plus half an hour of your time. I love mind mapping but lists work just as well.

Start by putting down everyone you know; family, friends, neighbours, current and ex-colleagues, suppliers, club members, local businesses, and even ex-spouses and your children's friends parents!

Then, put down what they do and who they might know.

One client found the right person living just two doors away from home – his wife's riding club friend who happened to run a very successful distribution business – and my client didn't know!

The second client was at a family occasion; and met up with a cousin he hadn't seen for ages only to find out that he was in an influential position at the company that my client had been trying to work with. Needless to say, introductions followed.

My stepdaughter had been struggling to secure an interview for a one year placement in her university gap year. After a quick chat, I was able to put her in touch with three people. She approached them, secured an interview and on her own merit, two job offers followed. All she needed was a way in.

Think carefully about who is in your network, you'll be surprised. On the next wet Sunday afternoon or evening why not try mapping your non-LinkedIn network - I bet you there will be someone there who can help you!

When have you been successful finding a solution within your own personal network?

shirley-mansfield-CoachSME
Shirley Mansfield
Master Business Problem Solver

When you’re ready here are four ways I can help you build your business:

1. Follow me on Twitter / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email. Connect with me, The Business Planning Coach on Facebook and Instagram

I host the Small Business Clinic on Clubhouse every Tuesday & Thursday at 8am. Drop in and ask me & my panel of experts a question.

2. Grab a copy of my book The Grown-Up Business (paperback and Kindle). Get the tools and inspiration you need to go to the next level of wealth.

3. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community, email me with Let’s Get Started in the subject line or book a 30 Discovery Meeting using Calendly

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