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One Page Business Plan

Last updated August 14, 2017
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Everyone tells you, you need a plan and you do. BUT if you can’t write it on one page you’ll ignore!

A business plan tells you where you are going, why and how you’ll get there. But the key to making a plan that works is to keep it short. One page is all you need and if you can’t write it on one page you’ll never use it. Don’t write a plan the size of a doorstop, that you’ll only use as a doorstop? A doorstop plan is used for raising finance.

Have you spent days putting a plan together with your management team? Reams of paper, SWOT’s research and numbers only to see the beautifully written bound and presented plan to sit in a drawer until next year when you dust it off and start again?

Related Information: 3 Pieces of Paper

And when was the last time you reviewed your business plan? If it’s more than a few days since you checked the plan you’ve already ditched it, and here’s why…:

  • It’s too long, badly written, full of waffle and jargon no one understands
  • It misses the point, doesn’t make sense or is pie in the sky
  • It’s out of date already and we’re behind target as well, no point making it painful
  • You don’t understand it or you don’t know what to do first or how to do it.
  • The biggest reason is, it doesn’t say how you’re going to achieve it – there’s no action plan.

A plan is a plan at a single point in time. It’s a great starting point, but internal and/or external influences means the business plan must be dynamic, flexible but firm too.

Related Articles: Business Planning on Paper & Quick Effective Planning & Why Did You Start Your Business?

So, was that planning time wasted? No, absolutely not.

The business goals & objectives you developed from your market, financial and sales review are valid; you just don’t need a 40-page business plan – one page is plenty. If you’re raising finance, you’ll need more than I’m suggesting here.

So, what do you need?

  1. A one-page business plan (one side of A4) that says in few words:
    • Your reasons for being (the vision)
    • Your objectives
    • Your key performance indicators (KPIs)
    • Target customers, markets and products
  2. A 12/24 month rolling cash flow forecast, including
    • Sales targets
    • Sales pipeline
    • Overheads and expenditure (include everything)
  3. An action plan covering who, what, when, where, how, and why.
    • One for the business, and
    • One for each department; owned by department heads.

Everyone can concentrate long enough to read one page. They’ll understand how their actions help achieve the goal. Do the actions, on time and within budget, then you’ll achieve the business goals.

Once the business plan, cash flow and the action plans are done, it’ll be easier to manage the variables, react to change and assess alternatives.

Planning takes effort; make it worthwhile. Don’t write War and Peace!

Does your business plan work for you or does it need the one-page treatment?

Shirley Mansfield
Master Business Problem Solver

When you’re ready here are three ways I can help you build your business:

1. Follow me on X / LinkedIn and let me know the business challenges keeping you awake at night that you want to solve. Click here to email. Connect with me, The Business Planning Coach on Facebook and Instagram.

2. Grab a copy of my book The Grown-Up Business (paperback and Kindle). Get the tools and inspiration you need to go to the next level of wealth.

3. Work with me on your growth business to overcome the blockages, hurdles & problems that are holding you back. Join the community, email me with Let’s Get Started in the subject line or book a 30 Discovery Meeting using Calendly


“If you run a business, then buy this book. Not tomorrow, today!”
~ Sam Carpenter Work The System

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