So are you visible and credible?
If not, read on, and find out what you can do to make those vital improvements and grow your bottom line.
Two good questions for any business are 'how visible are you' and 'what is your credibility level?' But you have to ask these questions regularly – very regularly – things change very quickly out there, so don't get caught!
Surprisingly enough if you score high on both of these features then your profitability is probably high too. But, fall short on either or both of these questions then you have a problem. But how can you improve one or both of these?
Whether you are a solopreneur, partner, or an SME you need to give this aspect due attention.
Let’s look at visibility first...
Your Linked In personal and business profiles are vital.
Social Media Platforms
Twitter, Google+, Facebook, Instagram, Pinterest, You Tube etc. should provide you different and varied ‘windows’ on your business – make sure that you are seen in the best possible light and in all the right places!
With its interesting, informative content and such useful links, your website should remain a top priority. Regular updating with new refreshing content that demonstrates your proposition and credentials will help your visibility. Web sites that add value with new and informative content as well as providing great links are Google friendly and will perform better in organic search rankings. Don’t ignore the rules of SEO and Google searches, – don’t get your web site de-listed otherwise you visibility will be zero!
Depending on your business your on-line visibility may be your greatest asset. Search yourself and your business – you may be surprised at what you find…. Ask yourself whether or not people actually find you on line?
All of the above will help improve visibility but this, of course, assumes that you are projecting the image that you had planned.
Now it’s the turn of credibility…
In this world, there is only one certainty; death. So, just because your visibility is good and your credibility is improving doesn’t mean that increased profitability is guaranteed!
This blog covers just one aspect of the business that you need to focus on. But the important bit is that it’s the results of everything else you do that will give you the great scores on visibility and credibility which will lead to much better profit. You’ll have to make sure that every part of your business are doing everything right! – it just takes a bit of effort and dedication.
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