How many pages should be in your business plan? This was a question I was asked recently. Before answering, I decided to throw the question back and ask the business owner how long he thought the business plan should be. His answer was indicated by holding two fingers about an inch apart obviously 47 pages…… […]

Do you give credit freely?
Nobody has an automatic right to credit; it must be earned. Credit is very precious and mustn’t be given away lightly. Why would you risk a double loss: the goods and the payment?

It’s a tough place to be when you know you’re under-charging and at the same time struggling to put your prices up? Read our tips to move prices up and keep the best customers.

From my experience most people aren’t. I'm constantly told its hard to raise prices but that’s usually from people who don’t value their own expertise. Your own value is set by what you are able to make of yourself. You must understand the value of the problem you solve for your customer.

As your business grows you're going to need more manpower, so you can continue to delight your customers.
You need to build a strong team and that includes an expert management team. Here's how

Discounting can be a tricky subject. It can go wrong very quickly. First be clear about your objectives. Then review our list of 11 tactics to a giving a discount.

We know when we’re dealing with a Grown-Up Business. It’s an enjoyable experience that we want to repeat over and over again. We feel valued, we’re treated well, and everything runs smoothly without hiccups.

We all love a bargain and of course, we all know an eBay queen; don’t we? I do, her name is Julie. A conservatory, garden house and a beautiful leather designer sofa for around £500 – all 3 items were £19,500 less than shop prices.

Do you have difficultly pricing your products and services?
Have you considered asking your customers to just pay what they think it’s worth? This non-pushy pricing approach is gaining many fans.