It’s tough being a good salesperson. Zig Ziglar summed it up nicely ‘timid salesmen have skinny kids’.
Research from a myriad of sources shows that sales people more often than not, walk away without asking the customer to sign on the dotted line.
There’s thousands of timid salespeople who walk away and just hope. Almost as many as there are shopkeepers who open the shop door and hope. All they do is hope. Hoping someone, anyone will ask to buy something, anything! They never ask the customer to buy.
If your business has stopped asking for sales, then become a customer for a minute. Understanding how your suppliers treat you can help you better serve your customers. The question is ‘what do you want from your suppliers?’
But sales people should know this, shouldn’t they? Such a shame that they
Related Article: Ask 14 Questions and Increase Sales
If you want to be successful salesman here is a quick checklist:
And finally ASK FOR THE BUSINESS, your customer expects you to ask – so ask. Don’t do all the hard work then walk away hoping the customer will call you back and offer to buy the product. They probably won’t!
Sales, selling and buying should be a pleasurable, rewarding experience not a hard-fought battle for both sides. A smooth transaction where both sides respect each other, communicate clearly and understand what each other require.
What will you do next time: ask for the business or walk away?
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