Ask These 14 Questions and Increase Sales

December 5th, 2016

Sales is all about the ask. If you don’t ask you won’t learn anything and then you’re just guessing what the customer needs and wants. But more than half of all salespeople don’t ask for the business they walk away and hope the customer asks to buy.

  1. Ask open questions to find out as much as you can about the business and the problem they’re trying to solve. You’ll have a better chance of making the sale.
  2. Ask yourself what they’re not telling you to help you solve their problem.
  3. Reflect the customer requirements back to them and ask if you have got it right. Better to find out now if you’re wrong!
  4. Be confident with your proposal and ask for the business. If you don’t ask for the business you probably won’t get it; so ask for it! If you’re stuck for suggested phrases then Veronika Noize can help.

You can and should also ask for:

  1. Referrals
  2. Feedback on you, your business, your product or your service
  3. If they’d like to be a case study
  4. A testimonial statement, a quote or a vox-pop
  5. Recommendations
  6. Introductions to…..
  7. Competitor activity, news or information
  8. The next contact point
  9. A rating/report on platforms such as TripAdvisor or Feefo
  10. Can you add their logo to your website, and vice versa?

Before you go into an appointment make sure that you plan your ‘ask’, then when the time comes it’ll be the next logical question.

Good luck.


Shirley Mansfield is a highly experienced business coach and Master Problem Solver. With over 25 years’ experience, she founded CoachSME in 2011 to work with business owners to maximise growth, and she is still trying to reduce the 14 handicap! Keep up to date by following me on Twitter @coachsme