I've added even more secrets to this post; another 7 secrets curated from the best thought leaders around.

If you like brevity, straight to the point documents that really work then its time to focus on bullet points, numbered lists and removing 10% of the words with every edit. Less is more!

Generally business owners are so busy running the business, they’ve neglected their networks. The “extra” effort to re-engage with their networks seems to stop them. Here are some tips to help you.

Whether you’re an established business or an enthusiastic entrepreneur, staying one step ahead of the competition is key. Traditional marketing techniques are being overtaken by innovative approaches to brand promotion - and mixing up your marketing methods will keep your brand fresh. A guest post from Display Wizard

It takes years to build a great and valuable reputation and it only takes minutes to destroy it. Understanding reputation and reputational risk management are both crucial to the success of your business.

We all have our own opinions about the different brands that we interact with; some we agree with others and some we don’t. What do the following brand say to you? John Lewis, Aldi, Primark, Alfa Romeo, Skoda or BMW?

As a past marketing director, my financial director would always throw in this question at budget time; "So, Shirley which half of your marketing budget will you waste this year?" Find out my answer

You are ready to push the button on your marketing campaign but what if it is just too successful? What will you do when you are flooded with orders?

In the good ol’ days, contact with customers focused on 4 main channels: direct mail, cold calling, face to face meetings and off the page advertising. You had teh really think about your campaign nowadays....