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October 6, 2020
The £10K Planning Mistake

That businesses make again and again. There is a simple solution but its so often overlooked as this story shows...

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March 25, 2020
41 Secrets to Excellent Customer Engagement

I've added even more secrets to this post; another 7 secrets curated from the best thought leaders around.

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April 1, 2019
Less Words Equals Better Communication

If you like brevity, straight to the point documents that really work then its time to focus on bullet points, numbered lists and removing 10% of the words with every edit. Less is more!

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September 14, 2017
Extend & Engage Your Personal Network

Generally business owners are so busy running the business, they’ve neglected their networks. The “extra” effort to re-engage with their networks seems to stop them. Here are some tips to help you.

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October 23, 2015
Business Event - Mixing Up Your Marketing Methods

Whether you’re an established business or an enthusiastic entrepreneur, staying one step ahead of the competition is key. Traditional marketing techniques are being overtaken by innovative approaches to brand promotion - and mixing up your marketing methods will keep your brand fresh. A guest post from Display Wizard

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April 30, 2015
Don’t Risk Ruining Your Reputation

It takes years to build a great and valuable reputation and it only takes minutes to destroy it. Understanding reputation and reputational risk management are both crucial to the success of your business.

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June 12, 2014
How Do You Describe Your Brand?

We all have our own opinions about the different brands that we interact with; some we agree with others and some we don’t. What do the following brand say to you? John Lewis, Aldi, Primark, Alfa Romeo, Skoda or BMW?

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March 11, 2014
How Much Should You Spend on Marketing?

As a past marketing director, my financial director would always throw in this question at budget time; "So, Shirley which half of your marketing budget will you waste this year?" Find out my answer

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October 22, 2013
What if your marketing campaign is just too successful?

You are ready to push the button on your marketing campaign but what if it is just too successful? What will you do when you are flooded with orders?

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