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October 15, 2013
What Can We Learn from Snail Mail

In the good ol’ days, contact with customers focused on 4 main channels: direct mail, cold calling, face to face meetings and off the page advertising. You had teh really think about your campaign nowadays....

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July 23, 2013
First Impressions Count

Our first impressions of people we meet really count in business – those first few seconds can make or break a future business relationship. Here's a cautionary tale.....

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May 21, 2013
I’d Like to Tell you a Story..

I never find it much fun playing with PowerPoint but this time it’s been really easy - I've cut out 75% of my slides! Why, because I'll be telling lots of stories instead. We all remember the stories we learnt as children so why not for businesses?

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January 29, 2013
Marketing Expertise in Demand

The biggest skills gap in high growing businesses is marketing followed by sales and then funding. We shouldn't be surprised,but what can we do about it....

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December 4, 2012
How to Ruin a Business Awards Night

I recently attended a business awards dinner expecting to hear about lots of successful business's. I had been to the same business awards last year and really enjoyed an inspiring event so, I was definitely looking forward to it. Another chance to mix with positive successful business people, all competing to be best in class.

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November 6, 2012
How to Write Marketing Messages

You have your business (or an idea for starting a business) in place but how do you let your potential customers know what you offer, sell and stand for? You need to develop strong, exciting, enticing and effective marketing messages to help you make sales.

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May 30, 2012
Communication Help From My Friends

My best friends in business are..... the 6 friends of Rudyard Kipling. Not the ones you were thinking of I'm sure! But, there are six reasons why I seek his help on most of my working days. They are: who, what, where, when, why and how.

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~ Sam Carpenter Work The System

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