Customers always dictate the success or failure of any business and yours will be no different.

But why is it that we rarely ask our customers what they think of us and that is why Customer surveys are so crucial to business success?

So many tools and apps are the same (at least they seem that way to me).  Essentially they solve the same problem – but when they go wrong, as a business owner, you want someone to solve the problem for you. And guess what, generally we are happy to pay if we have done the damage.

In this blog we will concentrate on those business competitors who are occupying the same space as you, rather than the wider competition

It must be that time of year when exhibition sales companies gear up for the Autumn sales push because many of my clients are now wrestling with the dilemma: To Exhibit or Not.

Over the years networking events have gone up and down the business popularity ladder several times. There are many exponents of these networking events; any number of groups willing to take your money to facilitate groups, setting up gender specific groups, industry specific groups or just a random group.

Part one of this guest blog from Steve Jessop has prompted lots of discussion. Prepare to learn some more from an insider's view of  'Where The Rubber Hits The Road'....

I’m really pleased to post this guest blog from Steve Jessop for you all to read, enjoy and learn from. His knowledge of the B2B sales market is second to none and I know that you will all learn something from this first blog.

First you need to know who you are competing against, and then you need to establish where you have a competitive edge over your competition. Let’s focus on the competition that is in the same space as you.

.... or is good, good enough? If so, then perhaps it's time to stop and compromise on perfection and instead focus on good is good enough.