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March 11, 2014
How Much Should You Spend on Marketing?

As a past marketing director, my financial director would always throw in this question at budget time; "So, Shirley which half of your marketing budget will you waste this year?" Find out my answer

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March 4, 2014
Don’t Mess Up a New Customer Enquiry

Getting leads, sales and customer enquiries for your business is one of the top challenges for any company. In my experience, getting new customers  is one aspect that most companies need help with.

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February 11, 2014
How to Target New Clients

In the early days of any business the general philosophy for business owners is ‘any customer is a good one’. But as time moves on not all of those clients are worthy of the title ‘good client’.

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January 21, 2014
Are the Right Clients Getting Your Attention?

When anyone starts a business it’s tempting to take on every client that comes your way. It doesn’t matter whether or not they are ideal or a money making client. We just celebrate winning clients in those early days but many of them will end up costing you a lot of money to deal with in the future.

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November 5, 2013
2 Ears, 1 Mouth

Why were we given 2 ears and one mouth? Because, we should listen twice as much as we talk. 
What about you? Do you have the right proportions; all the time, some of the time and never in a sales presentation?

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October 22, 2013
What if your marketing campaign is just too successful?

You are ready to push the button on your marketing campaign but what if it is just too successful? What will you do when you are flooded with orders?

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September 17, 2013
How to Annoy your Customers with Automated Actions

If you are thinking of automating anything in your business that will impact the customer, consider these questions first.....

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July 23, 2013
First Impressions Count

Our first impressions of people we meet really count in business – those first few seconds can make or break a future business relationship. Here's a cautionary tale.....

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May 28, 2013
Are You Listening to Your Customers?

Social media, Twitter, Google +, Facebook, trip advisor etc. may be the marketing tools in vogue just now but how much time are you spending listening to what your customers are saying about you?

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~ Sam Carpenter Work The System

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