Do you have difficultly pricing your products and services?
Have you considered asking your customers to just pay what they think it’s worth? This non-pushy pricing approach is gaining many fans.

Running any event costs money so you’ll need to make sure that you get a great ROI. I’m pleased to say that The Events Structure have put this interesting blog together to help you through the maze.

Why is this one of the hardest things to do in business? When did we all become so frightened of making a phone call? In truth, it became real scary when we started calling it a ‘sales call’. But it’s just a phone call all the same.

You should be. Without our curiosity we never learn and a life (or a business) without learning is, well, just dull.

I’m constantly curious about my clients, their industries, how someone does something, new technology, different ideas…. The list is endless.

To make money you have to have a product that works and people who want to buy it. If your product is right then who is your target customer? I shudder when businesses say ‘our product is for everyone’. You see it so many times on Dragons’ Den. ‘The market is massive’ the pitcher says; […]

Working in a B2B industry offers an extra level of pressure to business owners, as losing just one of your clients can have a dramatic impact on your revenue - not to mention your reputation

Losing a good client is bad enough but when it’s one of your best and you didn’t have to lose them then that’s heart-breaking. It’s also a wake-up call!

My lovely husband and I had arrived at the restaurant. A beautiful setting, well designed posh place. Just a few tables so we could have our own conversation rather than having to listen to the table next to us, you know what I mean! Everything seemed perfect and then....

Business would be easy without customers and staff; then business is never easy; if it was everyone would be doing it, wouldn’t they? People are one of your greatest assets, but...