The short answer is, it depends...
But let me be more helpful than that! Here I share the different aspects that affect price; up and down

I've added even more secrets to this post; another 7 secrets curated from the best thought leaders around.

Sometimes doing the smaller things differently means you can reap the rewards. As an old mentor of mine would say "do something different and make money".
Making a small change is just what The Knitting Network did.

Writing a business plan isn't a favorite task, but its important. If it’s more than 90 days since you reviewed your plan then it’s time to try a one page business plan.

A question for you. Why do some company's brilliant marketing campaigns have spectacular success, but others spend lots of money and have zero success?
When hiring any expert you need to be prepared; preparation is everything.

We have found 12 sketchnotes for you to help you get to grips with marketing. If you’ve not come across sketchnotes before they are one page visual notes that help you understand the main points quickly.

Good businesses obsess about innovation constantly. Great businesses obsess about it constantly and do something about it.
Innovation is doing something different and making money.

It’s a tough place to be when you know you’re under-charging and at the same time struggling to put your prices up? Read our tips to move prices up and keep the best customers.

From my experience most people aren’t. I'm constantly told its hard to raise prices but that’s usually from people who don’t value their own expertise. Your own value is set by what you are able to make of yourself. You must understand the value of the problem you solve for your customer.