The Why and How to Set Worthwhile Business Objectives.
Before the 'how' let's ask why we should set business objectives, goals or targets. It doesn't matter what you call them. The important bit is to set them.....:

Customers always dictate the success or failure of any business and yours will be no different.

But why is it that we rarely ask our customers what they think of us and that is why Customer surveys are so crucial to business success?

Do you have an asset register? If yes do you know what your assets are worth and have you included everything? Time to check?

All businesses have suppliers but have you thought what the implications are for your business if your supplier lets you down or worse still goes out of business?

Running a successful growing business is all about confidence. From the confidence that you have in yourself, to having the confidence of your investors, advisers and suppliers through to consumer and market confidence; there is no doubt that success revolves around confidence.

The biggest skills gap in high growing businesses is marketing followed by sales and then funding. We shouldn't be surprised,but what can we do about it....

… But why?
Bank managers, angel investors and many, many failed business owners will all tell you that profitable businesses go bust. Why? Because they run out of cash!

So many tools and apps are the same (at least they seem that way to me).  Essentially they solve the same problem – but when they go wrong, as a business owner, you want someone to solve the problem for you. And guess what, generally we are happy to pay if we have done the damage.

It’s official! 60% of SME businesses don’t track any Key Performance Indicators (KPI) at all. Almost 2/3rds of respondents confirmed that monthly KPIs are non-existent in their business